Is learning at work still important in modern business? Continuing professional development remains an important topic as businesses adapt to new ways of working and evolving employee expectations.
With increased demands on many businesses, and stretched workloads, learning at work can often be seen as less of a priority – both with regards to time and budget. However, there has never been a more important time to invest in your employees and their professional development.
One of the legacies of Covid is that people are less likely to remain in a role that isn’t fulfilling them, with people’s priorities shifting during the pandemic to become more focused on work-life balance, and job satisfaction. Another recent trend is ‘quiet quitting’ – where workers are losing motivation within their roles, and are increasingly detached.
A way to combat both of these is to continue to invest in your people. By creating a culture of professional development and growth, employees will feel nurtured and inspired. They will be less likely to lose that intrinsic motivation, and be more likely to stay within their role.
What is Continuing Professional Development?
Continuing professional development (CPD) is the ongoing process of learning and skill enhancement that professionals undertake throughout their careers. It encompasses a wide range of activities from formal training courses and workshops to informal learning such as mentoring, self-directed study, and on-the-job experiences.
The goal of CPD is to ensure employees remain competent, confident, and up to date with the latest developments in their field. CPD supports both personal growth and organisational success by fostering a culture of continuous improvement and adaptability.
Why is CPD Important?
The power of professional development training is seriously underestimated. An investment in this area isn’t just an investment in training or development, it’s an investment in the growth and future of the organisation and its people.
By encouraging a learning culture, it not only helps with employee satisfaction and retention, but also ensures the business is supported and ever-evolving through its people. Encouraging ongoing professional development allows staff to drive growth and knowledge from within the organisation. It enables the business to be knowledgeable and on top of emerging technologies and trends, and can even serve to align performance needs with business needs.
At Aspire 2Be, we understand that investing in people is the key to unlocking long-term business success. Our tailored digital skills programmes and CPD courses are designed to inspire, upskill, and future-proof your workforce, ensuring your business thrives in a competitive and ever-evolving landscape.
Get in touch today to see how we can inspire your people, and help your business grow.
