Blog – Building A Brand

I was like you once, I thought a brand started and ended with a logo. However add a design degree, a pile of student debt (worth it, in my opinion) and almost 5 years in a design agency to the mix and you get someone who knows better!

Your brand is not just a logo, it is of course how you look but also extends to how you communicate, be it through words or imagery. Anything your clients see, hear or read about you is part of your brand.

 

So where do you, as a potential client, start when it comes to branding or rebranding?

 

  • There’s no shame in being nosy, what are you competitors doing? Take a scroll through their sites and socials and take stock of what you think works and any commonalities across your sector.
  • See what’s out there. Pinterest is a firm favourite of mine; you can search for the most vague of terms and be eyeballs deep in ideas within minutes. This doesn’t just apply to your logo of course, supporting imagery can enhance your brand ten-fold.
  • Don’t forget your words. Think about the messages you want to convey about yourself and your services or products. Granted not everyone is a wordsmith, so it’s worth investing in a copywriter to help better articulate your ideas if needs be.

Having your input as a client on the points above, helps to inform and build a nice, clear brief – the holy grail to any designer! We will, of course, always do our own research and initiate further discussions to draw out even more information and preferences from yourself and your sector too, but at the end of the day, your brand starts and ends with you.

 

Take ownership at the beginning to then take pride in the finished product… with a little guidance and help from a designer along the way. 

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